Five years ago, Denny Hecker's mug was ubiquitous, plastered all over buses, newspapers and the Internet. Today, he is still a conspicuous presence, but in a real mug shot -- complete with orange jumpsuit, disheveled and disgraced.
And we're loving every minute of it, lapping up the former auto kingpin's travails as he awaits sentencing for financial fraud. What is it about the demise of the rich, powerful and famous that prods us to relish their misfortunes? Are we just mean-spirited?
Actually, this form of schadenfreude does not necessarily reflect poorly on us, Twin Cities social observers say.
"I don't think people feel like, 'This is really great.' It's more like they feel a certain amount of satisfaction," said Lori Barghini, co-host of Talk107.1's "Lori & Julia Show," which offers wry observations on celebrity culture. "Sometimes, you feel like the good guys finish last, but in this case, maybe not. It makes you feel like, 'Oh, whew, so everything is not going all crazy.'"
There might be something subtler, almost subconscious, at work, said Jason DeRusha, WCCO-TV's "Good Question" newsman.
"We like to think that everyone's the same in America. We like to think that even the biggest heroes in America have to go to Target to buy toilet paper," DeRusha said. "When we see a guy whose face was on the back of all those buses and now he's in trouble, it kind of brings that American equality thing back into balance."
But there's no question that in an age where Hecker-type financial scandals have become commonplace (think Tom Petters and Bernie Madoff), it is his post-arrest behavior that has fascinated us. There's a perverse pleasure to taking umbrage at Hecker's hubris, as he bought lavish gifts and spendy dinners at Manny's Steakhouse while claiming to be broke.
"All of those actions are just another trinket on the shame tree," said Twin Cities comedian Dave Mordal. "We can stand back and go, 'What is this guy thinking?' ... It is kind of neat that he comes up with something new every time he goes to court. We're fascinated with, 'What's he gonna do now? Oh, he bought a gold Jet Ski.'"