Solid albeit slushy proof that Olivia Rodrigo was the hottest concert ticket so far in the 2020s, fans who camped out overnight outside the Armory in Minneapolis for the Thursday night show weren't at all sour about the brutal April freeze and snow they endured to be closest to the stage.
"It's her first tour, and I think it's going to be unforgettable," said Mercedes Brumley, 18, of Woodbury, who got to the Armory around 1:30 a.m.
A graduate of "High School Musical" and other Disney TV shows (see also: Miley Cyrus, Britney Spears), Rodrigo crossed over to pop-music stardom in a major way last year at age 18 with her Grammy-winning debut album "Sour" and its hit songs "Drivers License," "Good 4 U" and "Brutal."
Her rapid rise, however, was offset by the pandemic, which prevented her from touring until this spring. The long wait only heightened demand for tickets.
For the thousands of fans who lined up outside the Armory, there were tens of thousands more left out in the cold by ticket resellers and Rodrigo's own tour promoter, Live Nation, which owns Ticketmaster.
The advertised $45 tickets for the Armory officially sold out in December faster than you can say "Hannah Montana." Resale sites and Ticketmaster then slowly milked fans at $400-$775 a ticket, including the "official platinum" tickets that Live Nation offered throughout the four months in between.
"It is very disingenuous to sell the higher-priced packages after the fact," complained Jayson Wold of St. Louis Park, who tried buying tickets for his daughter, 14, the day they went on sale. "If they want that amount for tickets, just be honest about it upfront. It's a bit of bait-and-switch."
Bob Pickering of St. Paul said it was "nearly impossible" to get tickets the day they went on sale, so he turned to resale sites to appease his daughters, ages 15 and 11.