When Imani Cornelius was younger, and a blood disorder left her too tired to get up, much less go to school, she would lie in bed and think about two people.
There was the hero — maybe it would be a celebrity like Barack Obama — who would one day donate the bone marrow she needed for a stem cell transplant to fight her disease.
And in her darker moods, there was the villain — the person with similar genetics who had the chance years earlier to make the donation.
The volunteer who said no.
"I used to cry about it," the Shakopee High School senior said. "That felt [at the time] like my one chance to be normal again. Why would they be so selfish? We never found out why they backed out."
Some 6,000 people donate bone marrow and stem cells for transplant each year through Be the Match, a Minneapolis-based registry that connects donors to ailing recipients. But there is an equal number of people who sign up to donate but decline or don't respond when actually asked to do so.
This 50-50 "commitment rate" has frustrated leaders of the National Marrow Donor Program, which operates the registry, and caused it to revamp the way it recruits donors as of next year. Among other things, the registry is adding a step to its recruiting drives at colleges — a top source of donors. Instead of signing up and giving genetic samples on site, students will provide their contact information and receive cheek swab kits in the mail. They also will receive profiles of patients awaiting matches.
"We need to show them the impact of not being available when you are called," said Amy Alegi, marketing vice president for Be the Match.