General Mills' profits soared to new heights this spring after raising its prices several times over the past year.
The Golden Valley-based food company on Wednesday reported an $822 million profit for its fiscal fourth quarter, nearly double what it earned during the March-to-May period a year ago.
For the whole fiscal year ending May 29, sales increased 5% to nearly $19 billion, a new high-water mark in the company's modern era.
General Mills makes consumer staples — like cereal, flour and soup — which often do well during times of economic uncertainty. Like most other makers of packaged goods, the company has passed on its own higher inflation costs to its retail customers, which then pass the price increases onto shoppers.
But with a potential recession in the year ahead, executives said they will be paying close attention to consumer sentiment, knowing every shopper has a tipping point.
"We are planning for rising inflation and reduced consumer spending power to lead to an increase in at-home eating and other value-seeking behaviors," Jeff Harmening, General Mills chief executive, said Wednesday. "Amid this dynamic environment, we are confident we will continue to compete effectively."
Consumers are already showing a sensitivity to price. During its latest quarter, General Mills may have brought in more revenue because of higher prices, but it sold fewer products.
While widespread inflation and higher interest rates are expected to cool the economy and possibly trigger a recession in 2023, General Mills hopes to benefit from a shift in spending. The company expects earnings this year to range between flat and up 3%, compared to its recently ended fiscal year.