With 13:50 left in the third period of Thursday afternoon's Game 3 of qualifying series and the Wild trailing Vancouver by a pair of goals, a break in the action enabled the Wild broadcast production team to hawk some product.
Kirill Kaprizov sweaters, folks, are available online from the Hockey Lodge.
If only Kaprizov himself was available to the Wild for this series in Edmonton. The Russian goal-scoring phenom, who signed with the team this summer but isn't allowed to play until next season, is sorely what Minnesota is missing in an offense that's suddenly gone AWOL.
The Wild lost 3-0 to the Canucks and now trails the best-of-five series two games to one, with the possibility of Minnesota's season ending early Saturday morning. Friday's Game 4 is another late one, a 9:45 p.m. start.
The series isn't over, but one must wonder if the Canucks took Minnesota's best punch in Game 1 and discovered that the easiest way to frustrate the Wild is to repeatedly send it on the power play.
The past two games have been an exercise in aggravation for the Wild with the man advantage. Minnesota followed up Tuesday's 0-for-6 power-play effort with a 0-for-7 clunker on Thursday. That's in stark contrast to Game 1, when the Wild scored two power-play goals, needing only 3 seconds of man-advantage time to score the first, then a period later only 31 seconds to score its second.
On Thursday, both teams took 11 penalties for 22 minutes, and the difference was the Canucks converted on their chances and the Wild couldn't.
Jordan Greenway's ill-advised slash of Zack MacEwen on a puck battle along the center-ice boards led to Brock Boeser's backhanded rebound goal that gave the Canucks a 1-0 lead in the second.