Puzzling Pickles, what's a fun burger?

Cultural archeologists must have gotten a nice jolt out of the last episode of "Mad Men." Burger Chef. Their signature burger: the Big Shef. Critics speculate that confusion about the spelling of the word "chef" eventually did the chain in, as people flocked to the simpler Burger King. (Burger Person was left in the dust by now, closing most of its 42,490 locations.) Wikipedia:

Sound familiar?

The entry says General Foods was "unable to support the company's growth," which suggests the company was out of its league when it came to restaurants. The company also bought Rax around this time.

They sold out to a company that converted them to Hardee's, which made all the good will and brand loyalty evaporate. There's still one, sort of - the name has changed but it's kept all the Burger Chef memorabilia for nostalgists. If there are any. Nostalgia for 70s fast-food is probably nostalgia for your childhood, not the quality of lettuce.

BTW: There was a Rax in Uptown when I lived there. Looking at the wikipedia entry on Rax is the most bewildering thing you may encounter this afternoon. Ready?

If that's not confusing enough:

Usually I'd say it's bad news when a restaurant company goes with a pun, but, well.

A compilation of Burger Chef ads here.

I'm guessing Don didn't land the account. Incrediburgible! Anyway, all those people who thought "Mad Men" would get around to the Tate murders were completely wrong.

It's the Burger Chef Murders, that's what's coming.

SCIENCE! Horror and fascination: that's what you get when you ask the question "What would it look like if Saturn slowed and fell into the Sun?" It would doom earth, but that's the least of it. AHHHHHHHHH

While I don't want the planet to be ripped apart by tidal forces, it would mean the end of fonts like this:

That's like Hobo modified to be worse.

Anyway, Sploid found the video, so head over there to see it. Enjoy your Monday!