Flames shot and grills sizzled last week as five top chefs from around the country battled it out during Radisson Blu Hotel's "FireLake Face-Off" contest at the Mall of America.
The competition was fierce as executive chefs from Radisson Blu's FireLake restaurants in Aruba, California, Chicago, Minneapolis and the Mall of America descended on Minnesota to produce a winning entre from a bundle of secret ingredients not revealed until right before the clock countdown.
The face-off was launched in part as a way to gin up excitement as Minneapolis-based Radisson Hotels Americas expands its upscale FireLake Grill House concept beyond Minnesota and into four other Radisson Blu hotels in the United States and the Caribbean.
How those additional locations perform will determine how aggressive Radisson is with further expansion. Radisson Blu has 328 global locations and is part of the much larger Radisson Hospitality AB in Brussels.
According to the National Restaurant Association, the timing of an expansion could be tricky because U.S. restaurant sales fell by a third last year to $659 billion. But at the same time, 110,000 restaurants closed down due to COVID, leaving an opening for newcomers as the economy rebounds.
Radisson officials said the timing of their restaurant outreach is good since COVID-weary consumers are increasingly vaccinated and craving to dine outside their homes again. "I know I for one have missed eating out," said Radisson Hotel Group Americas General Counsel Tanya Taylor. The chef competition "is a great way of reminding everyone that they can dine out."
To date, the FireLake expansion has already involved hundreds of staffers, intense training and thousands of dollars to ensure each new upscale restaurant launch is on point. Wednesday's competition coincided with training at the Radisson Blu at the Mall of America and was too good an opportunity to pass up, said Radisson Hotel Americas CEO Jim Alderman.
"When I heard the [chefs] were all flying in for training [at the Radisson Blu at the Mall of America], I said we have to do something like an 'Iron Chef' or a 'Chopped' competition," Alderman said referring to the popular TV food contests. "Let's take advantage of having all this talent in the same room. Why not make it fun?"