The writer is a registered nurse and certified pediatric nurse.
When someone searches for news or is recommended an article on Google or Facebook, that platform is driving traffic to the publisher. Every business in the world wants these platforms doing exactly that. The fact that the traffic driven to newspapers does not monetize like they'd want says more about the traditional business models of newspapers than anything else ("A robust free press needs freedom to protect its work," Opinion Exchange, Oct. 6).
Newspapers used to be monopolies on the local distribution of news. Once a paper reached a sufficient scale, network effects kicked in. More subscribers led to more advertising, both of which increased revenue and profits. Those profits were reinvested back into the newsroom, which led to better local coverage. And the paper with the best local coverage naturally attracted more subscribers in a virtuous flywheel. Eventually competition faded away or was absorbed by the larger distribution network. Monopoly economics kicked in, and the paper was free to maximize absolute dollars of profit.
There's now a digital connection into everyone's house that can deliver more news in minutes than we could consume in a lifetime. That means competition, which either takes your revenue, your margin or, worse, both. Newspapers are in a fight they were not structured for or are accustomed to.
It is a tricky issue. Newspapers have the freedom of the press, but nothing says they have a right to monopoly, local or otherwise. All else being equal, it's better to try and appeal to the broadest possible audience to limit bias and echo chambers, but that also hasn't always been the case in the history of newspapers, and we've made it this far. If newspapers should be supported in some way because of their sacred role to democracy, then that is a debate to be had. But that doesn't necessitate patronage either. Either way, I'll read about how it all unfolds in the Star Tribune every day. For now, at least.
Spencer J. Kubo, Minneapolis