The Twin Cities Salvation Army, known for its red kettles collecting spare change during the holidays, is instead hauling in extra food this spring.
For the first time, the nonprofit is holding what it hopes will be the largest single food drive ever in the Twin Cities, restocking its seven food pantries as they continue to serve more Minnesotans in need during the pandemic. From March 1-27, the organization aims to collect 2 million pounds of canned goods and other nonperishable items — enough food to fill its pantries until summer.
"We've done food drives before, but nothing of this scale ... one monster, gigantic-sized food drive," said Brian Molohon, executive director of development for the Salvation Army Northern Division, which includes Minnesota and North Dakota. "It's driven by the unprecedented need."
Hunger relief organizations across the Twin Cities have seen a surge in the number of people in need of free meals or boxes of groceries, many of whom have never needed food assistance until now. Statewide, food shelves reported a record number of visitors in 2020 and more Minnesotans are receiving food stamps, especially in rural areas.
Now, one year into the pandemic, the need isn't expected to recede anytime soon, but nonprofits do worry about donor fatigue.
"We wanted to keep this need in front of the community and we wanted to reinforce we can't do it on our own," Molohon said. "We still need your help."
During the Great Recession, the number of visitors to Minnesota food shelves doubled and never bounced back to prerecession levels. The hunger crisis now could continue for years.
The Salvation Army's Twin Cities food pantries have seen a 140% increase in the number of visitors during the pandemic. In 2020, 40% of visitors were seeking help for the first time.