Many parents limit screen time for their infants, and a few ban it altogether.
But do they pay attention to what the baby sees when it's the grownups' turn to watch TV?
The American Academy of Pediatrics raised the issue of "secondhand TV" on Tuesday, when it issued updated guidance on media use for children under age 2. The academy repeated its original advice from 1999 -- that infants shouldn't watch any television, even shows branded educational -- and addressed the issue of background media for the first time.
Although infants might not understand adult programming, they'll still gaze every 20 seconds or so at a television screen and turn their attention from whatever constructive or independent play they might otherwise pursue, said Dr. Ari Brown, a Texas pediatrician who was the lead author of the policy.
Parents also are distracted by the shows they watch, meaning they spend less time with their infants and give them less attention and fewer words to mimic for language development, she said.
"When the TV is on, the parent is talking less," Brown said. "There is some scientific evidence that shows that the less talk time a child has, the poorer their language development is."
Jerry Bower, a father from Farmington, said he has no interest in putting his 14-month-old daughter in front of a TV. He and his wife both work outside the home, so they only have 90 minutes with their daughter between picking her up from day care and putting her to bed. Bower can see how TV distracts, though. On the rare occasions when his daughter has stayed up after his favorite show started, he has stopped playing with her and focused on the show.
"My wife has called me out on that," he said.