
Contained within a recent MinnPost piece by local attorney and University of Minnesota journalism school graduate Marshall Tanick on finances and naming rights at his alma mater is a nugget that grabbed the attention of local sports fans:
The Athletic Department, in the mist of its massive $190 million "Nothing Short of Greatness" fundraising drive, is about to sell naming rights to the hockey arena, which has been named since its construction in 1993 for John Mariucci, the legendary Gophers hockey coach and "godfather" of amateur hockey in this state.
Wait, what? A couple of paragraphs later, he adds:
With Mariucci soon to be minted for money, can other historic U of M sports sites be far behind? Williams Arena, recalling ironically the school's pioneering football coach, Dr. Henry Williams, probably can't survive with that name.
Tanick's larger point is to wonder whether it's appropriate or not to bestow a paid-for name on a campus building, and it is centered around the announcement that the journalism school will be renamed to honor major donor Stanley Hubbard. He concludes it might be more "acceptable" for a sports facility to bear such a name, but the matter-of-factness with which he wrote about changes afoot led me to reach out to U officials to see where we stand.
A Gophers athletics official told me the U of M (much like other schools) is looking at various potential revenue streams. While there are no plans anytime soon to remove Mariucci and Williams from the building names, the official said adding a sponsor name to those buildings and their existing names is a "possibility" that would be determined on a case-by-case basis.
So yes, it does sound like naming rights could be coming to those hallowed arenas — not as a replacement for the existing names but rather in addition to them.
The first instinct might be to recoil at the idea of a bank or other major corporation (for instance) adding its name to Mariucci Arena or Williams Arena. Those arrangements tend to sound clunky, such as "Alaska Airlines Field at Husky Stadium," as the University of Washington's football stadium was renamed a couple year ago.