The summer selling season is typically a time when we see rejuvenation within the real estate market.
Sellers who stood stagnant with their properties during the spring market are now typically more motivated to sell their homes and beat the fall market, hoping to secure the highest price in the shortest amount of time.
The open house for many home sellers can be a critical rite of passage that can make the difference between showing their home in its best light or falling short of highlighting the most appealing features.
Creating an atmosphere
First and foremost, an open house is an entertaining opportunity. It is a chance for the seller to showcase the home.
First impressions
It is important for a seller to create a “moment” for potential buyers the second they walk in the door. Most buyers make a decision about a property within the first three minutes, whether positive or negative, so it is critical that the first impression is strong.
Entry
Small bowl of apples: Fruit is not only affordable but creates instant color. Other ideas include a bowl of artichokes, lemons or limes.
Tall vase of stems: From a single stem in a tall slim vase to a handful of fresh cut flowers, flowers instantly say “welcome” to potential buyers.
Short flowers in small pitches or vases: Flowers don’t have to be in traditional vases; you can also place them in decorative water pitchers or apothecary jars.