A proposal from the U.S. Food and Drug Administration that would allow plant-based beverages to keep using the word milk in their product names is being met with some bipartisan pushback.
Last month, Minnesota Democratic U.S. Sen. Tina Smith was among the first group of Senate lawmakers to support a revived bill countering the FDA's draft guidance.
"I just think about the person [who] is in the store, and they're looking at what to buy and they might conclude from the milk brand that's attached to these plant-based products that they can get the same or even better nutrition than they could from dairy milk, when that's just not the case," Smith said in an interview.
The bipartisan bill, called the Dairy Pride Act, "would require non-dairy products made from nuts, seeds, plants, and algae to no longer be mislabeled with dairy terms such as milk, yogurt or cheese," according to a news release.
An FDA spokesperson declined to comment on pending legislation and noted in a follow-up email that "the draft guidance is not final at this time."
The FDA's approach is also facing criticism from Minnesota GOP U.S. Rep. Tom Emmer, who said in a statement the "draft guidance would allow dishonest branding to mislead consumers about the nutritional value of these non-dairy products and threaten the livelihood of hard-working Minnesota dairy farmers."
But the proposal also recommends plant-based beverages with milk names include an additional voluntary nutrient statement on the product label if the nutrient makeup differs from dairy milk. That's resulted in some resistance from the Plant Based Foods Association. The draft also says "the term 'milk' (or 'beverage' or 'drink') should be qualified by the plant source of the food."