They danced. They screamed. They lined up outside the State Theatre in Minneapolis to buy T-shirt after T-shirt, poster after poster.
And book after book. This was, after all, a book event.
Duluth-based Sharon McMahon, who dubs herself “America’s Government Teacher,” wrote a nonfiction book of history, “The Small and the Mighty.” But her tour, which packed the downtown theater Saturday night, felt more like a concert than a book talk, thanks to a DJ-led dance party and fans who had fashioned their own T-shirts, buttons and friendship bracelets.
This was a rare chance to see, in person, a woman they’d been watching on her Instagram account, @SharonSaysSo, and hearing on her podcast, “Here’s Where It Gets Interesting.” Many said McMahon, 47, had changed their relationship to the news, to the internet and to their fellow Americans.
“Media tends to create division. And, yet, clearly hope sells, too,” said Stacy Wilson, 50, of Minneapolis. “Hope has sold out the State Theatre tonight.”
Wilson arrived Saturday sporting a blazer, a brooch and beaded bracelets, including one that spelled out, “History matters.” She’d already listened to the audiobook version of “The Small and the Mighty” and decided to snag a VIP ticket to the show for “the inspiration, the comedy, the dance party. That, together, is Sharon.”

On Saturday afternoon, ahead of the show, dozens of Twin Cities-based “Governerds,” as they’re known, packed downtown Thai restaurant Sawatdee.
As they took a group photo they shouted, “Governerd!” They penned thank-you cards for McMahon’s staff. They signed a quilted, framed silhouette like the one on McMahon’s book cover.