Nearly 20 years ago, Amber Graham was a sales and graphics specialist and Shawn Perich the accomplished outdoors scribe when they decided to join forces around a shared side project.
They wanted to produce a magazine that reflected the rich and colorful life along the North Shore and particularly in and around Grand Marais, where Graham grew up.
She recalled last week that the two drove up the Gunflint Trail together, selling it sight unseen to businesses along the way. His background with the Cook County News Herald didn't hurt, she said.
"People trusted us," Graham said.
What's now the monthly Northern Wilds magazine began as an organic little quarterly, no doubt fueled by his writing and that of others he drew in. Whether it was about the rivers up the shore that are foundational to the steelhead population he coveted as an angler, or a lifetime of foraging, Perich had the bona fides to write authentically of life up north.
Graham said the magazine, which got its start in 2004, will honor Perich with an issue next month that includes some of its writers reflecting on his impact.
Perich died Aug. 3 in Duluth, a place that figured prominently in his life. He graduated from Duluth Denfeld High School and followed with college at the University of Minnesota Duluth. Perich was diagnosed with brain cancer in 2021. He was 64.
Perich is survived by his mother, Terese, of Duluth. His longtime partner Vikki Elberling, also a devotee of the outdoors and whom he met at UMD, preceded him in death. Perich's memorial service is 11 a.m. Saturday at Dougherty Funeral Home.