In an eye-opening gauge of fried chicken's popularity, a plant-based version will be the star of a new south Minneapolis restaurant from the brother-and-sister duo behind the Herbivorous Butcher.
"We're doing this mostly because then we get to eat fried chicken, all the time," said Aubry Walch. "It's the reason that we start everything. We're hungry, and we want to eat certain things. We want to eat fried chicken, a lot, and we trust that a lot of other people do, too."
Herbie Butcher's Fried Chicken is going into the former R.A. MacSammy's Elbow Room (735 E. 48 St., Mpls.) in the 48th-and-Chicago neighborhood hub.
The Walch siblings opened the Herbivorous Butcher (507 NE. 1st Av., Mpls., theherbivorousbutcher.com) in 2016 as a showcase for their always-expanding array of plant-based versions of meats and cheeses. The business grew out of a stand at the Minneapolis Farmers Market, and it was the nation's first vegan butcher shop.
The shop has always had a small ready-to-eat component, and that effort ramped up during the pandemic.
"That was one of our first reactions to get people in the door, and we kept refining and improving the fried chicken recipe," said Kale Walch. "There's a silent joy in doing one thing, and doing it very well. It's been fun, during quarantine, to whittle down the recipe until it's perfect. It's much better now than it was back then, and it was good back then."
For Herbie Butcher's, they're promising plant-based chicken strips that shred like the real thing and are finished with a crispy breaded coating.
"Extra-crispy," said Kale Walch. "Getting the breading right was almost harder than getting the chicken right. But the longer you keep trying, the more likely it's going to work."