Twin Citians know and appreciate Tom Oslund's work.
O2 Design, Oslund's landscape architecture firm, designed Gold Medal Park, the 35W Bridge Remembrance Garden memorial and Target Plaza outside Target Field, all in Minneapolis, and is responsible for the 2017 renovation of the Minneapolis Sculpture Garden. In the suburbs, O2 Design, which Oslund founded in 1998, is the force behind corporate campuses for General Mills, Medtronic and Allianz Life USA.
That innovative, high-profile portfolio has captured the attention of his peers. Oslund was recently awarded the Design Medal from the American Society of Landscape Architects (ASLA). The prestigious honor recognizes "an individual landscape architect who has produced a body of exceptional design work at a sustained level for a period of at least ten years."
In a recent phone conversation, the Minneapolis-raised and Harvard-educated Oslund discussed the award, the professional challenges of Minnesota's climate and his favorite local landscapes.
Q: The roster of 18 previous winners has you in some very impressive company, including Martha Schwartz, Peter Walker, Michael Van Valkenburgh, M. Paul Friedberg and Lawrence Halprin. How did you find out about the award?
A: I got an e-mail from the current president of the ASLA that said that I'd won, and I can tell you, I was shocked. I thought, "They sent this to the wrong person." It's humbling to have received it. I'm the only one from the Midwest who has ever won, which I find really interesting.
The profession is pretty coastal. My colleagues from either coast would say, "Hey, why are you in Minneapolis?" And I would say, "You should come here, and you'll see why we're captivated by the landscape." Minneapolis is such a unique city. It has obviously been going through a rough patch during the past couple of years. But there's not another city that actually finished the vision of someone like Horace Cleveland — who worked in [Frederick Law] Olmsted's office — of a park system in an urban location. For me, that's what landscape architecture is all about — it's making big impacts and being able to complete them over the course of time.
Q: Your work is often closely associated with a strong connection to art and artists. What's the genesis of those collaborative relationships?