Last December, the owners of Common Roots Café in south Minneapolis put a sign in their restaurant window that said: "Hate Has No Business Here," in response to anti-immigrant talk from then-candidate Donald Trump and others.
"In the face of the xenophobic, hate-filled rhetoric that has entered the mainstream, we put up a sign to make it clear to Muslims, immigrants and refugees in our community that they are welcome … and that we stand by their side," Common Roots owners Danny and Elana Schwartzman said.
The Schwartzmans, who employ 60 full-time workers in their restaurant and catering service, sparked something of a movement.
The Main Street Alliance, a progressive-oriented national association of small businesses, has adopted the theme as part of its "All Are Welcome Here" campaign, complete with posters that can be downloaded at mainstreetalliance.org.
"Thousands of businesses across the country have downloaded that poster," said Corinne Horowitz of the Minnesota chapter of Main Street Alliance.
Horowitz said 125-plus state businesses have signed up recently as part of a related campaign, "Shop Your Values," at shopyourvaluesmn.com. The businesses stand against "hateful rhetoric and violence" and encourage customers to work for racial and economic justice.
Elana Schwartzman said customers, employees and others, whether born in America, Mexico or the Middle East, deserve respect and fair treatment. Moreover, immigrant labor plays a critical role in the growing Minnesota and national economy.
"We're involved in a cohort of business owners that believe in doing well by doing good," Elana Schwartzman said. "We have a role to play."