Food mash-ups as a concept aren't anything new. It seems there was an inflection point about a decade ago with the introduction of Taco Bell's Doritos Locos Taco in 2012 and then the debuts of the Cronut and ramen burger the following year.
More recently, the number of press releases and news stories I've seen about new hybrid products has grown even greater with "hybrids" officially labeled a food trend by Innova Market Insights in 2020. Why? At minimum, they get the public's attention and garner press. (Hello, figgy pudding Spam.) Even better, they increase sales and/or followers.
For anyone looking to go viral, mash-ups by definition have a leg up thanks to their captivating mix of familiarity and novelty. And when they actually taste good, better than one's expectations, the appeal is amplified by your brain releasing dopamine, a chemical that makes you feel good.
The latest food hybrid hitting all the right notes is the Smash Burger Taco, which is ground beef smashed with a tortilla and then topped with cheese and the burger accoutrements of one's choosing.
While burger tacos and its relatives aren't anything new - Applebee's has had a quesadilla burger on its menu since 2005 - Brad Prose of the blog Chiles and Smoke is the person we have to thank for starting the spark that skyrocketed this dish to viral fame.
"I had no idea when I made them that they would just become as popular as they did," Prose said. The video he posted to TikTok on March 23 has since garnered 3.8 million views and the dish has been shared all over, including on Good Morning America, Food Network and now here. "The smash burger tacos went so viral so fast that it kind of became the internet's recipe really quick," he said.
For Prose, the idea came from a mix of resourcefulness and familiarity.
It started with a desire for hamburgers, a lack of buns and a new griddle. Prose got the idea of smashing tortillas into burger patties from a breakfast taco he's been making for years. "All it is: I crack an egg into a pan and I smash the tortilla into it to cook the egg and bond it to the tortilla," he said.