The Expedition League is an eight-team collegiate league that started this summer with five teams in the Dakotas, two in Nebraska and one in Wyoming. The team names include Sodbusters, Sasquatch, Big Sticks and Sabre Dogs.
There's a clear message there and in the goofiness that has come in naming minor league and amateur teams around the country: We want you to buy our hats and T-shirts.
Puck Lusti, a representative of the Midway Snurdbirds, a Minnesota town ball team, said: "We keep a few hats in the trunk, just in case a fan from another town wants to make a purchase.''
There's no baseball nickname that reeks more of a desperate attempt to sell hats and T-shirts than Snurdbirds — except that it goes back more than four decades and the guys from nearby Menahga playing at the Midway ballpark were not marketers, but rather a collection of characters.
"I'm not sure how it started, but it was a term we used: If you were beating somebody bad, you were 'snurding' them,'' Tim Lund said. "We were a bunch of loud mouths, and we were in the dugout before a game, saying how we were going to 'snurd' this team. Stan Sakkinen was the manager, shook his head and said, 'Yeah, you're just a bunch of snurdbirds.' "
This was in the mid-1970s. There had been a town team in Midway since 1951. In many cases, these were the sons and nephews of the Finns from Menahga that had first played their summer baseball in Midway.
And this second generation had been talking about finally attaching a nickname to the team. And there it was, in one moment of sarcasm from Sakkinen over all the loud talk:
Snurdbirds.