Thirty years ago, as his stardom reached dramatic heights, Michael Jordan uttered a line that has stuck with him as a symbol of his reticence toward taking political stands.
"Republicans buy sneakers, too," Jordan said in 1990, in the midst of a politically contentious North Carolina Senate race.
The implication wasn't hard to parse: By choosing sides on an issue, Jordan risked jeopardizing the support, financial or otherwise, of those who disagreed with his stance.
It was striking then to see Jordan break from his own history Sunday to offer thoughts on last week's death of George Floyd in the custody of Minneapolis police and the ensuing protests demanding justice around the world.
"I am deeply saddened, truly pained and plain angry," Jordan said in a statement. "I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough."
Jordan's comments were measured to be sure, but they are part of an overall sports response that seems to be changing in diversity and tone — as well, perhaps, as phosoph.
While speaking out a generation ago might have been deemed harmful to a brand, staying silent as a sports figure or team during a time of national crisis in 2020 can create an impression of being complacent at best and complicit at worst.
That's not to say, though, that what's being said in the wake of Floyd's death is merely an attempt to placate fans — even if some statements from teams and leagues read that way.