A construction crew is renovating part of the century-old Young Quinlan building on Nicollet Mall, a portion of which has been vacant since JB Hudson Jewelers was acquired and left it early this year.
A group led by the Downtown Council, which is also housed in the building, asked Alliiance, the Minneapolis architecture firm that really is spelled with two i's, to redesign the space into the home of Chameleon Shoppes.
The Chameleon project began in 2018 to give women and minority retail entrepreneurs access to appealing locations in downtown Minneapolis. Alliiance agreed to redesign the former JB Hudson space in Young Quinlan at no cost.
"It's a way for Alliiance to support minority-owned businesses and make a positive contribution to downtown and the city," Alliiance President Eric Peterson said. "We are excited about helping to reanimate that critical building and corner.''
The Downtown Council, 314 Group, Gardner Construction and Target Corp. also contributed to the effort.
Alliiance architect Ernesto Ruiz-Garcia created an open, light-filled space for the boutiques. The former JB Hudson space is being largely returned to its historic state. There will also be a flexible workspace and conference area for the entrepreneurs to use for office work.


Alliiance is ranked eighth-largest among architecture firms in the Twin Cities, according to the Minneapolis/St. Paul Business Journal. The firm has nearly doubled employment to 110 and increased revenue 190% to $31 million over the last decade.
Alliiance has been based in a Loring Park mansion since 1970. An addition was built in 1992.