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Star Tribune reports increase in circulation

October 31, 2012 at 12:29AM
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Daily and Sunday circulation rose at the Star Tribune for the six months ended in September, according to data released Tuesday by the Audit Bureau of Circulation.

The Star Tribune's average daily circulation rose to 300,277, up 0.7 percent from a year ago. Sunday circulation was 518,745, up 0.1 percent.

The figures include print and digital subscriptions. On a print-only basis, the Star Tribune has the fifth-largest Sunday circulation in the nation, according to Steve Alexander, the Star Tribune's senior vice president for circulation.

The St. Paul Pioneer Press also reported increases. Weekday circulation was 195,333, up 3.9 percent. Sunday circulation was 272,341, up 7.7 percent.

Nationally, average daily circulation fell 0.2 percent and Sunday circulation increased 0.6 percent as publications continued to make gains in digital editions. The Wall Street Journal kept its position as the No. 1 newspaper with average daily circulation of 2.3 million, up 9.4 percent, largely because more readers are paying to read content on its website and mobile devices.

USA Today (1.7 million) and the New York Times (1.6 million) ranked second and third.

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