Testimony begins Tuesday in Minnesota's trial against e-cigarette maker Juul Labs, with Attorney General Keith Ellison expected to give an opening statement in Hennepin County District Court.
The state is seeking more than $100 million in damages from Juul, which "deceptively tricked and lured kids into using a product that is dangerous," the attorney general said in an interview Monday during jury selection.
Minnesota was among dozens of states that filed a lawsuit in December 2019 accusing Juul of misleading marketing practices illegally aimed at children. State leaders announced the lawsuit as a continuation of Minnesota's landmark $6.5 billion settlement with Big Tobacco more than two decades ago.
The attorney general's office is teaming up again with the Robins Kaplan law firm and attorney Tara Sutton, who helped lead the state's 1998 tobacco case that settled after a four-month trial. Minneapolis firm Zimmerman Reed also is on the case. The private firms are being paid on a contingency basis, according to Ellison's office.
The trial is expected to last three weeks and will be held in front of District Judge Laurie Miller, who was appointed by Gov. Tim Pawlenty in 2008.
Juul Labs has reached settlements with 39 other states and territories, a company spokesman noted in a statement.
"We have and continue to seek a similar settlement with the state of Minnesota," said the statement from Juul. "Unfortunately, the Minnesota attorney general's office is determined to go to trial led by an outside law firm, incurring significant costs to the taxpayers and judicial system."
Juul Labs agreed on March 10 to pay the city of Chicago $23.8 million to settle its lawsuit on similar claims of marketing to youth.