Working from home instead of putting on pants and fighting for a parking space in a downtown Minneapolis office building? Mayor Jacob Frey called you a loser on Wednesday, a remark he later found himself repeatedly explaining was an attempt at humor.
Still working from home? Minneapolis Mayor Jacob Frey has a joke you should hear
Mayor Jacob Frey, who later explained that he was only joking, cracked in a speech at the Downtown Council’s annual meeting that work-from-homers are “losers.”
The Minnesota Star Tribune
February 8, 2024 at 1:30AM
Frey said it’s ridiculous to think he was serious when he said in a speech to the Minneapolis Downtown Council’s annual meeting that people who work at home are losers.
Here’s what Frey said at the meeting at the Armory, according to a recording: “I don’t know if you saw this study the other day, but what this study clearly showed: When people who have the ability to come downtown to an office don’t — when they stay home sitting on their couch, with their nasty cat blanket, diddling on their laptop ... if they do that for a few months, you become a loser! We’re not losers, are we?”
Some laughter can be heard in the recording.
“It was so obviously a joke. It’s a study that doesn’t exist about people that don’t exist in that nonexistent study,” Frey said.
The remark started to spread on social media after Axios reporter Nick Halter posted about it on X. In the interview afterward, Frey said there is no real study coming to the conclusion that people are losers.
About a thousand people were in attendance at Wednesday’s event, said Downtown Council President and CEO Adam Duininck. The group is a member organization representing downtown business owners.
“I think he was just trying to make a joke,” Duininck said. “It was met with mixed results but an attempt at humor was made.”
Frey continued on after his initial dig. “Adam Duininck, are you a loser?” He went on to ask the same of several other notables in attendance.
Reaction on local social media was decidedly more incredulous. Some posted that they did not appreciate the onus being put on workers to spend money on lunch, gas, coffee and parking to help the downtown core recover.
Frey has been bullish on enticing businesses to mandate that workers come back downtown post-pandemic to fill otherwise empty office buildings.
Many of downtown’s largest employers have hybrid work policies, including the city of Minneapolis, Hennepin County, Target and Xcel. A city spokesperson said that 67% of city employees are in the office or field full-time, and another 10% are in the office three days a week.
About two out of three workers are back downtown at least one day a week. The top employers have a two- or three-day-a-week requirement, Duininck said.
“I’m not joking about wanting people back downtown,” Frey said. “I’ve said that everywhere.”
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