Custom fashion once required a meeting in Karl Lagerfeld's atelier. Now all you need is a WiFi connection.
Cyber shops allow shoppers to personalize clothes and accessories from a palette of options. We're not talking about sketched-from-scratch couture. These pre-designed goods only become "custom" when you choose options -- a shoe sole from a lineup or a dress fabric from swatches. Here are six sites that let shoppers personalize handbags, sandals and even a swanky cocktail dress down to the tiniest detail.
Styleshake.com The goods: This London-based site lets you create shirts and dresses, offering stylish options such as a one-shoulder silhouette or a bubble hem, designed by Romina Karamanea, whose work has appeared on the catwalks. After choosing black stretch cotton from a high-quality selection of 16 different cottons and silks, I clicked through six simple steps to choose my neckline, sleeves and hemline. My selections instantly appeared on a virtual mannequin. After adding box pleats and deciding that a frilly collar was too adorable to pass up, I was ready to check out. Measurement-taking was skipped in favor of selecting a standard dress size -- a big plus. When it finally arrived, my black-and-red bubble dress fit well and garnered rave reviews.
The price: Cotton tops start at $117, dresses at $197. Add about $100 for silk fabric.
The waiting game: My dress took more than three weeks.
The fine print: Sales are final. Free alterations.
LandsEnd.com The goods: The classic made-to-measure chinos from catalog merchant Lands' End were enticing. Selecting color (moss green, stone, Atlantic blue and more), fit (relaxed or natural) and waist style (low, high or average) was easy. Pleats or no pleats? Straight legs or tapered? I quickly checked off my choices and detailed photos helped when I couldn't decide. I was eager to check out, but had to create a "fit profile" using my exact measurements before I was home free. Luckily, stats stay in the system for next time.
The price: $70 to $80.