T.J. Maxx company will add Sierra stores in Roseville, Eden Prairie, Burnsville

Originally known as Sierra Trading Post, it sells apparel, outdoor gear and home accessories.

March 11, 2020 at 3:01AM
TJX Cos. will open a Sierra store at Rosedale Market Place soon, according to sign posted at the shopping center in Roseville.
TJX Cos. will open a Sierra store at Rosedale Market Place soon, according to sign posted at the shopping center in Roseville. (The Minnesota Star Tribune)

TJX Cos. will open Sierra stores in Eden Prairie, Roseville and Burnsville within several months.

The firm, known for its T.J. Maxx, Marshalls and HomeGoods chains, first brought the Sierra chain to Minnesota in 2016 with a location in Eagan's Central Park Commons.

A Woodbury location was added in 2017, and a Richfield store opened in 2018.

Originally known as Sierra Trading Post, Sierra is based in Cheyenne, Wyo., and sells apparel, outdoor gear and home accessories. It concentrates on moderate- to higher-priced brands such as Eddie Bauer, North Face, Marmot, Woolrich, Carhartt and Barbour with everyday discounts.

Employees have reported that the Eden Prairie store will be located in the former Sports Authority in the Fountain Place center. The Roseville location will be in the former Cost Plus World Market in Rosedale Marketplace. That store closed last month after losing its lease.

In Burnsville, TJX is moving its T.J. Maxx and HomeGoods combo store from Cobblestone Court to Burnsville Marketplace. Former spaces occupied by Office Depot, Barnes & Noble and Toys 'R' Us will be occupied by Sierra, T.J. Maxx and HomeGoods. Openings are expected in May for the T.J. Maxx HomeGoods combo store and summer for Sierra.

Company executives would not confirm any of the locations. "It is our practice not to announce store openings until close to an intended opening date," said TJX marketing manager Erin Sunderland. "We do anticipate that a new Sierra store may open in Eden Prairie sometime in the spring."

On Monday, a "Sierra coming soon" sign had been erected at the Rosedale Marketplace entrance on Fairview Avenue, but the former World Market space remains empty for now.

The company currently operates 45 Sierra stores in the U.S., with plans to open 10 more this year.

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about the writer

John Ewoldt

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John Ewoldt is a business reporter for the Star Tribune. He writes about small and large retailers including supermarkets, restaurants, consumer issues and trends, and personal finance.  

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