Paula Deen's line of cookware is no longer welcome at Target Corp.
The Minneapolis-based retailer said Thursday that it will stop selling additional products from the self-styled queen of Southern cooking.
"We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com," spokeswoman Molly Snyder said in an e-mailed statement. "Once the merchandise is sold out, we will not be replenishing inventory."
Snyder said she did not know how many units of Deen's products a Target store carries but said the merchandise depicted on target.com — six different types of pots and pans, including two the retailer listed as a "Top Wedding Gift" — was fairly representative of the store's inventory.
Analysts said Target did the right thing.
"They don't want her to be associated with Target," said Chicago-based retail consultant Georganne Bender. "They don't want any negativity connected to their brand. Wrong or right, she is such a magnet for controversy. They don't want to wait for the next shoe to drop."
Target joins a flurry of companies, including retailers Wal-Mart and Home Depot, who are cutting ties with Deen amid revelations in a deposition that the celebrity chef used racial slurs in the past.
Diabetes drugmaker Novo Nordisk said Thursday it and Deen have "mutually agreed to suspend our patient education activities for now."