As the holiday season approaches, Target will offer its employees another $200 bonus for staffing its stores and distribution and customer service centers during the coronavirus pandemic.
The bonus is the fourth additional incentive the Minneapolis retailer has offered this year to front-line workers who cannot work at home during the pandemic. Eligible workers include hourly workers as well as seasonal employees.
In all, the new bonuses will cost the company more than $70 million.
This bonus will go to more than 350,000 eligible employees, including hourly workers in stores and distribution centers, as well as hourly headquarters employees who support store employees and customers.
"In a year like no other, I'm proud of what this team has accomplished and grateful for the care and connection they've provided our guests and communities," said Melissa Kremer, Target's chief human resources officer, in a statement Monday. "Target's success this year is a direct result of our team members turning our purpose into action and meeting our guests' changing needs day after day."
Employees should receive the bonuses by early November.
Target said it has spent nearly $1 billion so far this year in additional investments in its workers' safety and well-being beginning with bonuses to its store team leads in April. In July, Target permanently increased its starting minimum wage to $15.
Target's bonuses won't extend to the contract workers who shop and deliver items to customers for its grocery delivery company Shipt. In its latest quarterly earnings, Target reported sales fulfilled by Shipt grew more than 350% as some customers turned to store delivery services during the pandemic.
