Ashley Sorenson grimaced in pain as she lay on her side, exposing her abdomen to hundreds of passersby as she got her first tattoo.
"I've wanted one for a long time, but I didn't know what I wanted done," said Sorenson, 38, of Elk River.
Her boyfriend, Phil Buhay, bought her the tattoo as a Christmas gift and thought the Minneapolis Tattoo Arts Convention, which runs through Sunday, would be the place to do it. A movie gave Sorenson the inspiration for the wording being etched into her rib cage: "Make a choice to take a chance or life will never change."
Now in its sixth year, the convention, held at the Hyatt Regency, drew squeamish first-timers and longtime collectors sporting more than 50 illustrations. Images ranged from inspirational messages to suns melting on acid — and everything in between.
Buzzing needles reverberated off the showroom walls as artists tattooed regulars and walk-ins, human portfolios for their work.
An abundance of talented older tattoo artists has created "a really high-quality scene here," said event promoter Troy Timpel, of Villain Arts, which produces several tattoo conventions around the country.
More than 250 artists and vendors from around the world attended. Organizers expected about 5,000 visitors throughout the weekend.
Tattoos have become mainstream as a negative stereotype has started to diminish. More than one in five Americans have a tattoo, according to a Pew Research poll from 2010. And almost one-third of people ages 30 to 45 have at least one.