The Froid file

June 12, 2015 at 3:35PM
From top to bottom, left, Ted Jirele, Cynthia Froid, their children Eddie Jirele, 11, and Wally Jirele, 9, sit in front of their house in Minneapolis, Minn., on Sunday June 7, 2015. Ted and Cynthia's other son, Sam Jirele, 19, is not pictured. Realtor Cynthia Froid has carved out a niche as Mill District condo matchmaker. ] RACHEL WOOLF rachel.woolf@startribune.com
Cynthia Froid and her husband, Ted Jirele, with sons Eddie, 11, left, and Wally, 9, at their home in Minneapolis’ Linden Hills neighborhood. (The Minnesota Star Tribune)

Cynthia Froid: 45, principal, the Cynthia Froid Group (three independent real estate agents, a graphic designer and an office manager), Keller Williams Realty.

Family: Husband, Ted Jirele, 46, works in IT at U.S. Bank; stepson Sam, 19, is a student at the University of Minnesota; sons Eddie, 11, and Wally, 9, attend public school in southwest Minneapolis.

Home: A family house in Linden Hills since 2001; cabin on the Whitefish chain of lakes.

Hobbies: Travel, skiing, fishing, hot yoga.

Favorite place: Paris.

Education: Hastings High School; B.A. from St. Catherine University in 1993 with a double major in elementary education and French.

Most influential books: "The Book of Awakening: Having the Life You Want by Being Present to the Life You Have," by Mark Nepo; and "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," by W. Chan Kim and Renee Mauborgne. "That book is my business bible," Froid said.

Balance: "My husband's job is consistent and predictable, and mine is the complete opposite. I couldn't do this without him as my partner; he is the rock. With my career craziness comes flexibility. If I want to help with my kid's Valentine's party, I can. I take them to the dentist. I can make time."

Taking the long view: "I've seen how today's $200,000 client becomes a million-dollar client. I want to follow them all the way up."

Management philosophy: "We talk about getting the right people in the right seat on the bus. You go through growing pains when you form a team, figuring out how everyone best contributes. Sometimes you have to rearrange the seats to get rolling."

kevyn burger

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