CANNES, France — It's been a dog's life at this year's Cannes Film Festival — or should that be the Canine Film Festival?
Since the 77th edition's opening day, human actors have shared the limelight with their canine co-stars on and off the red carpet, kept secure by the perky sniffer dogs that dart around the press ladder and tripods ahead of every premiere.
It all started with Messi, from last year's Palme d'Or winner ''Anatomy of a Fall'' and the reigning Palm Dog champion. He was first out when the festival opened last Tuesday, flouting the carpet's strict black-tie protocols.
Sans the obligatory bow tie or clothes of any sort, the in-demand border collie performed tricks up the famous steps of the Palais des Festivals. In town this year as a correspondent for French television, he's been spotted up and down Cannes' famed Croisette, taking selfies with fans.
Riding on Messi's purely proverbial coattails was Felicity, a Samoyed ambassador for the London-based charity NoToDogMeat, which rescued her from China's meat trade. Felicity wore a custom-made gold gown for her red-carpet moment, posing for the cameras like a pro — it was, after all, her second year in a row at the festival.
Meanwhile, Demi Moore jetted into town with her tiny chihuahua Pilaf to promote the body-horror film ''The Substance.'' The teeny pooch was front and center of the photocall. Even after Moore spent six to eight hours in the makeup chair with only her eyes visible, Pilaf always recognized her during filming: ''That's all that counted. My touchstone of reality,'' the actor said at the movie's press conference.
And while Pilaf only made it to Cannes as a plus-one, there were two leading dogs in town to promote their movies.
Swiss comedy ''Dog on Trial'' premiered in the Un Certain Regard section, directed by and starring Laetitia Dosch. Based on a real case, the French-language film tells the story of a defense lawyer who takes on Cosmos, an aggressive dog facing legal action, as a client.