Carolyn Wong, who goes by @carolbeecooks on TikTok, is relatively new to the world of food blogging. It was a hobby she picked up during the pandemic as an outgrowth of her love of cooking and her desire to share that with others.
Her style embraces spontaneity. "In general, I just kind of like using ingredients I have on hand, since I just do it for fun," Wong said in a phone interview from her home in Columbus, Ohio. "A lot of times I don't really do a lot of planning things out. I just kind of think of things throughout the day and see what I have to try to get some inspiration using ingredients I like." In January 2022, after recently enjoying homemade French onion soup, she was inspired to make a one-pot French onion pasta - "I make a lot of pasta dishes in general," Wong said - and a viral recipe was born.
But Wong acknowledges she wasn't the first to come up with the idea. "There's definitely people that have thought of it before me, years and years ago, and I've seen a lot of people do it since," she said.
One of those people is Joy Wilson, a.k.a. Joy the Baker, who shared a version of the dish on her blog back in 2014. "French onion is one of my favorite flavor profiles just because it feels so luxurious, but it's actually pretty attainable with simple ingredients that I usually have in my pantry," Wilson told me. She was inspired to create the dish when she thought about "how to get the most luxury out of a box of pasta and some onions." While some might feel a sense of territorialism over their creation, as a veteran of the blogging world, Wilson acknowledges that's not how things work in the recipe sphere. "I never hold on to it so tight as mine, because I'm putting it out in the world for it to be everyone's."
Wilson said her recipe was popular when she originally posted it and continues to get attention whenever she reshares it. And now, with Wong's social media videos, the dish is gaining even more traction. "It is pretty cool that a whole new TikTok generation is finding these kinds of dishes and getting excited about it," she said. "I feel like this technique is a gateway for people who think that they don't know how or don't like to cook to feel chef-y."
Wong's original video from early 2022 has garnered more than 1 million views on TikTok - a veritable success. But when she shared it again last month, this time capitalizing on a trend in which people list three reasons they won't do something (with all of the reasons left blank), Wong's video took off again to even greater heights. "That video takes like 2 seconds to make and then it has like 17 million views between Instagram and TikTok," Wong said.
It's always interesting to see which recipes gain the most traction on social media. With some, such as baked feta pasta, it's clear as day why they become so popular. Others, such as the tortilla "hack" that is basically a folded quesadilla, required a bit more convincing for me to jump on the bandwagon. And few, such as pasta chips, still make zero sense to me. French onion pasta squarely falls into the first category. Why? Well, it's a confluence of factors.
"I think people like things that are simple and they feel like they can approach at home," Wong said. Timing also plays a role, as these cold weather months are affectionately known as soup season to some, and drawing on a classic soup is an instant pull. Combining that with a one-pot pasta ratchets the dish's intrigue level up a notch because of the ease and, well, pasta. And it's both saucy and cheesy, giving videos of this creation an intense visual appeal for viewers.