When trying to obtain a coveted reservation at the hyper-popular Demi, the odds aren't exactly even.
The North Loop restaurant makes room for 20 diners in two seatings, Wednesday through Sunday, enough for 200 people a week.
"That's about what Spoon does on a Monday night," said chef/owner Gavin Kaysen, referring to his five-year-old Spoon and Stable, located across the alley from tiny Demi.
A month's prepaid reservations are released in a single block, starting at noon on the first day of the preceding month. Want a table in February? You'd better be eyeballing the restaurant's website at 11:55 a.m., sharp, on Jan. 1, ready to grab whatever is available. In this vivid example of demand outstripping supply, Kaysen reports that a month's worth of tables sell out in a day.
"It's still remarkable to me that it sells so quickly," he said. "That's something special, considering that people have so many choices to make. I'm pretty humbled by it all."
Requisite prepaid reservations are a fundamental aspect of what appears to be a sustainable business model, since food and labor costs are highly predictable and most revenue is collected in advance.
(That's a format that the equally successful Travail Collective has polished to an art form.)
Even seemingly modest touches accrue big-time benefits, from conversation-starting dishware to the way general manager Tristan Pitre delves into small-scale producers not frequently seen on Minnesota wine lists. The beverage pairings — wine, or a parade of ingeniously construed nonalcoholic libations — are an integral part of the experience.