The name of the 160-acre park on the west bank of the Mississippi River falls short of its scenic grandeur. And for some, its name — Coon Rapids Dam Regional Park — is tinged with uncomfortable racial overtones, even though its original inspiration was the masked mammal still common in the area.
There's another issue with the name, however — it's confusing. The park is not in Coon Rapids at all, but in Brooklyn Park.
Now the Three Rivers Park District, at the urging of Brooklyn Park, is exploring whether to change the park's name as part of a multimillion-dollar makeover to establish it as a regional destination. The proposed name: Great River Regional Park.
The park, which draws 350,000 visitors a year, recently had its dam shored up by the state, which wants to keep invasive carp out of the upper Mississippi. Brooklyn Park leaders say it could draw even more people with a different name.
The city, which has one of the most diverse populations in the state, owns 90 acres of parkland next to Three Rivers holdings. Together they are drafting a master plan for the park, with ambitious talk of adding canoe sharing, a zip line, treehouses, a nature-themed playground and a new nature center.
"A more regional name makes sense," said Brooklyn Park Mayor Jeff Lunde. "Plus, it's a rebranding effort. It's going to be a new park. We want people to think about it differently."
Brooklyn Park City Council Member John Jordan said he supports changing the park's name to Great River. While the Coon Rapids name has benign origins, it's "definitely not tourist-friendly," he said.
"I think [Great River] is a good name," Jordan said. "It gives it a big name, one that's worthy of the river and park it represents. Along with the updated dam, the coming changes ... could make the park into the significant destination it should be. For years it's been a forgotten park in the system, but with a lot of potential."