TikTok's new star is a U student's Jenga-loving golden retriever

Kevin Bubolz, a former Army helicopter pilot in Afghanistan, found a way for his beloved Ellie to master a "leveling up" TikTok challenge.

May 15, 2020 at 10:46PM
Ellie from @GoldenRetrieverLife (and human pal Kevin Bubolz) will be featured on "The Greatest #StayatHome Videos."
Ellie from @GoldenRetrieverLife (and human pal Kevin Bubolz) will be featured on “The Greatest #StayatHome Videos.” (Marci Schmitt/The Minnesota Star Tribune)

A Minneapolis student's unique version of Jenga is getting some national TV exposure. Kevin Bubolz, a former Army helicopter pilot in Afghanistan, and his golden retriever Ellie will be featured on a CBS special, "The Greatest #StayatHome Videos."

Not long ago, Bubolz discovered a "leveling up" TikTok challenge in which animals jumped over toilet paper rolls. "I wanted to join the challenge, but I also wanted to be unique," said Bubolz, an MBA candidate at the University of Minnesota's Carlson School of Management.

"I was training with Ellie when the Jenga game caught my eye on our game shelf. I knew Ellie was great at balancing things on her head so I decided to give it a shot. She crushed it on her second try and we reached 10 levels of Jenga blocks."

That video — on his TikTok page @GoldenRetrieverLife — has been played nearly 2 million times. Cedric the Entertainer hosts the CBS show, which airs at 8 p.m. Friday.

about the writer

about the writer

Neal Justin

Critic / Reporter

Neal Justin is the pop-culture critic, covering how Minnesotans spend their entertainment time. He also reviews stand-up comedy. Justin previously served as TV and music critic for the paper. He is the co-founder of JCamp, a non-profit program for high-school journalists, and works on many fronts to further diversity in newsrooms.

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