The laminated card has become a punch line and even has a Twitter account dedicated to it. Mostly, Vikings fans want to know why offensive coordinator Bill Musgrave's play card is so darn small compared to those of other NFL coaches.
"It's a normal game plan sheet," he said. "It's just reduced [in size]."
Musgrave showed a before-and-after look at the play card he uses on the sidelines during games. Musgrave's game plan is printed on a play card similar in size to what other offensive coordinators use. But he shrinks his card around 50 percent so that he is able to communicate hand signals more conveniently. Even put it in his pocket, if needed.
"At times our offense requires me to do some signals and sometimes those signals require two hands," he said. "If I was up in the box, [the normal-size card] is what I would use. But on the sideline I just want to have my hands free at times."
Musgrave said he is unaware of the attention his play card has received.
"I've never really been asked about it," he said.
It's certainly a popular topic on Internet message boards, radio airwaves and in the Twitterverse. Fans who are critical of Musgrave's offense have joked that his play card holds a limited number of plays.
"There's plenty [of plays]," he said. "There's probably too many."