Declaring a color of the year for 2021 couldn't have been easy given the jumble of experiences to come: the eventual taming of a global pandemic, continuing quests for racial justice and an upcoming presidential inauguration. For a year that is loaded — with possibility and potential turmoil — Pantone Color Institute doubled up on its color choice, naming Ultimate Gray and the lemony yellow Illuminating.
Pantone began its annual color selection — an attempt to reflect the mood and predict hues that will infuse our world in the coming year — in 2000. Since then, the New Jersey-based industry group has only once before branched out to name two hues. In 2016, Rose Quartz, a dusty pink, was paired with Serenity, a soft periwinkle blue.
Is the institute hedging its bets or nodding to complex times? Most likely the latter, in a year when even Time went with two people for its person of the year, President- and Vice President-elect Joe Biden and Kamala Harris.
Pantone's color duo represents "a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting," according to the press announcement of the color selection. In what could be seen as a nod to the political moment, the announcement says the two work together to "highlight how different elements come together to support one another."
"I love it! It is exhilarating," said Lucy Penfield of Lucy Interior Design, Minneapolis, after learning of the color choices.
"Gray serves to ground us and connect us. It feels solid. The lemon yellow is electric and vivacious," Penfield said, pointing out that Illuminating leans to citrus rather than sunshine. "It is clear, it is fresh, it is like when you think of the symbol of a light bulb." The Ultimate Gray is also crisp and clear, "almost like steel," she said.
Together, the colors say, "Let's start fresh."
Penfield's reaction echoes an idea promoted in the announcement, that the colors reflect "happiness supported by fortitude."