It's going to be Ski-Brew-Mah! at the U.
University of Minnesota basketball and hockey fans will be able to grab a beer or wine no matter where they sit at Williams and Mariucci arenas following a unanimous vote Friday by U regents to allow liquor sales in general seating sections.
Along with dropping some ticket prices at men's basketball and hockey games, U officials consider liquor sales another attempt at energizing the fan base and boosting revenue. The regents considered the proposal last month but had tabled it until now.
The only question Friday came from Regent Darrin Rosha, who asked whether changing the sales times would require regent approval. Sales now stop after halftime for basketball and after the break between the second and third periods for hockey.
U President Eric Kaler said he would consider that an administrative change not subject to board approval.
Mariucci is home to the men's hockey team, and Williams plays host to both the men's and women's basketball teams. The U has indicated that after one-time startup costs of $70,000, revenue at both arenas is projected to be about $250,000, not including increased ticket sales.
Athletic director Mark Coyle has previously said the U needs to get "creative" to get fans back in the stands. When it comes to entertainment, the Gophers are up against a wealth of options and amenities in the Twin Cities, he said after Friday's vote.
"Our competition is not Wisconsin or Iowa," Coyle said. "It's professional teams, it's movie theaters."