Todd Nelson

Latest from Todd Nelson

What it’s like to be a St. Paul snowplow driver

‘You know, I cleared it. It’s clean now. It’s drivable.' Hop into the truck with Jeremy Bates.
March 17, 2025

A Twin Cities ad exec believes 2025 is ‘the year of the independents’

Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for sale despite frequent interest.
March 7, 2025

How to get FIRE’d: Financially independent, retired early

There’s a whole movement behind FIRE, where followers live frugally and save dutifully in an effort to retire before age 65 and live comfortably then.
February 17, 2025
Fuel price spotter Mike Wolf filled his tank at a Freedom Valu Center (cq) in Plymouth and used an online coupon worth 5 cents off per gallon. He checks posted prices along his commute from Maple Grove to Eden Prairie.

A gap year inspired a Twin Cities marketing exec to start her own agency

After a 25-year career, Margaret Murphy started Bold Orange in 2017. It now has more than 150 employees and topped $30 million in revenue last year.
February 4, 2025

Minneapolis-based agency donates 50% of profits to use ‘business as a force of good’

After the pandemic forced creative firm Latitude to refocus, CEO Krista Carroll said it has donated $8.5 million to international and domestic causes.
December 31, 2024

A California road trip helped a Minneapolis design firm bring Lagunitas back to its roots

CEO and Chief Creative Officer Joe Cecere of Little & Company worked with the brewery to relaunch the West Coast brand, including its hallmark IPA.
November 21, 2024

When death planning, don’t forget to account for your digital life

Unless you make plans for your digital afterlife — from photographs to cryptocurrency — accessing your online assets once you’re gone can become a time-consuming, expensive and frustrating task for family and friends.
November 11, 2024

The self-proclaimed ‘Founding Mother of Minneapolis Advertising’ dishes blunt truths to industry

Sue Kruskopf might have sold her KC Truth agency to SixSpeed, but she’s still doling out hot takes via short videos posted online.
August 27, 2024

Adulting means paperwork: What to keep and what to shred

From passports to loan documents to credit card bills and more, here’s how to manage important documents whether online or in real life.
August 5, 2024
Accounting planning budget report file concept : Business woman offices check working for arranging documents unfinished stack of document paperwork with pen on busy office with pc computer.

How a flamingo inspired a Minneapolis PR expert to rebrand her Lola Red agency

Alexis Walsko started the business in 2000 at age 22. She announced a rebrand at the end of April.
July 22, 2024

How to get your resume past tech filters to a real person

Like most everything else, applications, cover letters and résumés are now online. But computers can be an ally in your job hunt, not a barrier.
July 8, 2024
Give special care to composing a resume, and make sure you check it over thoroughly.

Bad management habits, even if they are small, are amplified in hybrid work

Bethel University research shows managers must avoid distractions and have meaningful interactions for remote employees to feel engaged.
June 20, 2024
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