There was never a question about Tom Petters being a good salesman.
Dashing, handsome and self-confident, Petters spent 40 years building a Minnesota business empire before it crashed ingloriously in a federal courtroom in St. Paul in 2009.
Today he's selling his own story instead of consumer electronic goods.
In more than three dozen e-mail exchanges with the Star Tribune over the past two years, Petters says he is resigned to a fate that has him in his seventh year of a 50-year sentence, within the walls of a federal penitentiary in Leavenworth, Kan., as the ringleader of the largest financial fraud in Minnesota history.
He is at times remorseful, other times defiant. He bristles at the lighter sentences some of his co-defendants received and chafes at what he considers the government's attempts to besmirch him in the court of public opinion.
"I am just very upset by the way it all happened and came down. It all seems so wrong. [I] can't come to terms with it all," Petters wrote in a July e-mail. "I worked really, really hard to build some wonderful companies that would help people's lives improve and prosper. That was one of the things that motivated me from my inner being, and it [is] so bad the way it all ended up. It is a horrible tragedy."
Petters was once on his way to becoming a mighty force in the Minnesota business community. In his prime, his portfolio included Polaroid, a chain of retail outlet stores, the catalog company Fingerhut, a magazine publishing venture and Sun Country Airlines.
But underneath the veneer of success was an underpinning of deception and deceit. Ultimately, Petters was one of 13 individuals who were convicted or pleaded guilty for their roles in a $3.65 billion fraud scheme that went on for more than a decade under the auspices of the Petters company called PCI.