The Travail Collective opened a new restaurant last week in northeast Minneapolis, and "we didn't tell anybody," said co-owner Mike Brown.
Dream Creamery, at 816 Lowry Av. NE., Mpls., is a nostalgia-fueled ice cream parlor with a short food menu of cheeseburgers, fries, cheese curds and lobster rolls. The takeout spot, with only outdoor picnic tables for seating, remains in a soft opening phase. Its grand opening will be June 3.
The notably flamboyant restaurant group wanted to remain low-key for its latest endeavor, which they co-own with chef Nathan Mickelsen. The last time Travail opened a restaurant at this location — and advertised it — their Minnesota BBQ Co. was overrun with customers.
"It was a train wreck," Brown said. So for Dream Creamery, the group of chefs let word spread organically in the Holland neighborhood and online, and "we had a healthy first week," Brown said.
Minnesota BBQ Co. closed last year after an outdoor fire damaged the building's electrical wiring. (The building is owned by the Travail team, and designed by the same architect as Travail's Robbinsdale headquarters, PKA Architecture.)
"After the fire, we were like, 'Let's just let it be vacant for a while because times are weird right now, and we maybe don't need another thing on our plate,' " Brown said. But when the team met Mickelsen, "We were smitten. That guy's got it, man, he's got the passion."
Mickelsen, who has a fine dining background, also has some serious ice cream credentials, having been part of the launches of two major local players, Milkjam Creamery and Bebe Zito, both with ice cream ace Ben Spangler.
"I've always been obsessed with ice cream; my whole entire life it has been one of my favorite things to eat, but I'd never worked on it before," Mickelsen said. "Ben taught me everything I know about ice cream."