She's no Honey Boo Boo, but Bethenny Frankel often finds herself in a love/hate relationship with her viewers.
Edgy, loudmouthed and inappropriate at times, Frankel has become one of show business' more polarizing high-heeled figures. And her new talk show, "Bethenny," hasn't even started yet. (It launches Monday.)
The reality-star-turned-business-mogul left an impression as a cast member of "The Real Housewives of New York City" from 2008 to 2010. She was rewarded with her own show, this one chronicling her marriage and the birth of a daughter. Multiple New York Times bestsellers later and the estimated $100 million sale of her Skinnygirl Cocktails brand to Jim Beam, it's clear that Frankel is on a roll.
Grounded by a difficult childhood and an impending divorce, Frankel says she has the empathy it takes to be daytime's newest talk show host.
"I'm going to talk to women openly and candidly about real issues," she said. "Anything goes."
Recently, Frankel was in Minneapolis, where she received a queen's welcome from her overzealous fans on the rooftop of downtown restaurant Union. Between hugs, Frankel talked candidly about her stardom, divorce and being sexy in Minnesota.
On being both loved and hated: "I say what's on my mind. Not everyone has to love me. ... Some people do love me. It doesn't really matter; it's about being honest. A lot of times you hear things you don't want to hear and they upset you, but maybe they're true or maybe they make you feel differently. The show [will] be thought-provoking and spark a conversation. If I try to play it safe, we're not going to get anywhere. And if you try to please everybody, you end up pleasing nobody."
Many of the "Real Housewives" have had fleeting fame, but you've created a business empire. What makes you special? "You know how you have a friend who you just develop a relationship with that gets deeper and deeper and stronger and stronger? It's kind of my relationship with women. It started from being on the Martha Stewart apprentice show, then the 'Housewives.' I was just really open about who I was. My success is attributed to being straightforward and honest. That's why people feel like they can trust whatever I'm marketing."