When Rob Bathe and Jeff Mooney brainstormed about what will make up Folly Coffee's holiday blend, winter was probably the farthest thing from the minds of local coffee drinkers.
Temperatures were in the 80s and the Minnesota State Fair was weeks away.
But for specialty roasters like Folly, Peace, Almanac and others, midsummer is when coffee decisions are made on what will be offered in area cafes and stores during the holiday season.
For Folly, it was a three-pronged calculation: What flavor profile did they want? What beans delivered it? And could they acquire them in time to nail down the roast for the holidays?
It's an artisan game of risk and alchemy, patience and persistence.
"It comes together really quickly, but with shipping delays it has to be planned out," Mooney said. "It's a lot of communicating with importers and you have to have backups.
"Our goal is to make coffee approachable. The holiday is a great way to introduce people to the fruity notes."
The seasonal shift