Recline. Swivel. Recline. Swivel.
First-time parents-to-be Katie and Andrew Beiswenger bounced back and forth on more than 20 glider chairs at the Baby Grand store in St. Louis Park before they tried their luck testing car seats.
"I didn't know there were so many options," said Katie Beiswenger, who is about five months pregnant.
Especially for new parents, buying baby equipment can be daunting. But making the process harder is a dwindling number of places to shop in person. Big-box supplier Babies 'R' Us went out of business years ago along with Toys 'R' Us. Chain retailer Buy Buy Baby has been put up on the auction block in recent weeks. Stable big-box retailers like Target have growing-but-still-limited floor space for baby items. And furniture stores tend to sell most of their cribs, changing tables and other children's room fixtures online.
Yet as chains have tight sales space for children's gear and toys, Minnesota small businesses have found a niche offering experiential showrooms with attentive staff, including trained car seat experts. Shop owners say they are positioning themselves to grab more market share in the near future.
"I've gone to Nordstrom, and nobody can show me how to fold a stroller," said Alissa Montbriand, owner of local baby gift and supplies retailer Pacifier, which has several Twin Cities locations. "I think where the boutiques really can win in the baby category specifically is we spend so much time on training our team. ... It's just a higher level of training and interaction than you can usually find at big-box stores."
'It's more personal'
For expecting parents in the Twin Cities, there aren't a ton of choices for those who want to see items in person, an aspect that can be really important to find the perfect products for babies' sensitive bodies.