A second-year University of Minnesota medical resident appears to be succeeding at something that has frustrated veteran public health experts for years — getting teenagers to listen to warnings about the hazards of vaping.
Dr. Rose Marie Leslie has amassed 197,000 followers on the social media video site TikTok, using her @DrLeslie account to blow steam about the stresses of medical residency, to amuse people with her skits, but especially to give people public health messages in a plain-spoken way.
Her side-by-side images of chest X-rays from a healthy person and a person who vapes drew nearly 200,000 likes and 3.5 million views.
"That's a pretty gnarly chest X-ray," she said in that post, which borrowed images from the U.S. Centers for Disease Control and Prevention.
Leslie's residency includes seeing patients at the U's Broadway Family Medicine Clinic in Minneapolis, and rounding and delivering babies at North Memorial Medical Center in Robbinsdale.
The 29-year-old started using TikTok to post humor videos on lunch breaks and after her shifts — in one post wrapping a stethoscope around her forehead and pretending to be the Purple Doctorfish from SpongeBob cartoons. But her following took off when she started writing about health tips and topics.
"I've been able to give health information in an understandable, sometimes comical, way on a space where teens and adolescents exist," she said.
Health officials have been trying to counter the rise in vaping, especially among teenagers who view it as a safer alternative to smoking and liked the fruit flavors and the ease with which e-cigarettes could be concealed. Concerns include the unregulated nature of vaping products, including the liquid cartridges that often contain high levels of addictive nicotine and in some cases toxic metals.