Kathleen Vohs, a professor and department chair at the University of Minnesota's Carlson School of Management, is a respected academic who has spent decades studying various aspects of consumer psychology such as decision fatigue, the difference between a happy and meaningful life and the psychology of money.
Before the pandemic, she spent a lot of time on the road, conducting research and talking about her work. When she was in town, Vohs lived contentedly in a loft near downtown Minneapolis.
That changed in 2020.
"My life came to a screeching halt — no travel, no in-person classes or meetings. I was spending every minute in my condo," Vohs said.
Suddenly she had time to think and reflect. And it wasn't just the limitations of her physical space that Vohs thought about. "Staying put gave me a new level of self-awareness and a lot to sit with. I started asking myself if this living situation was serving me."
The short answer was no, and the solution was bigger than just a change of address. Vohs was ready for a new phase of life that would include a more profound attachment, belonging and connection to her home and community — what scientists call a sense of place and grandma calls putting down roots.
Sister act
Vohs decided to trade in condo life for a single-family home. For help, she turned to someone with whom she already had a deep attachment, her younger sister Betsy Vohs, a designer and the owner of Studio BV, who had retooled her own home in 2019.