What does a chunk of ice sound like when it hits the bottom of a 90-meter hole in a glacier?
The answer: Something like a bullet whizzing by your head.
For University of Minnesota Prof. Peter Neff, a viral tweet showing this phenomenon launched his scientific work into the world of social media, where he's now educating TikTok users about polar ice and climate change.
Neff, 35, is a glaciologist and climate scientist who has made multiple trips to Antarctica to sample ice that's hundreds of thousands of years old. He landed on TikTok in the midst of a push by the company two years ago to lure experts to the video-sharing app.
For every post, a flood of comments pour in: What do we know about Earth's climate from thousands of years ago? What tests are run on the ice that scientists drill?
And: What's the oldest piece of ice Neff has ever put in a glass of whiskey? (About 100,000 years old; it wasn't usable for testing.)
The platform provides regular people rare access to a climate scientist, Neff said.
"It has an impact on people who see the stuff and get their interest piqued in trying to become a polar scientist too," he said.