When Jay Hall bought Mainstreet Furniture Consignment in Hopkins three years ago, he considered it a recession-resistant business. "I thought if the economy weakened, people would be more likely to buy used than new," he said. "If the dog destroyed the sofa, I figured they'd buy a temporary replacement."
What he underestimated is the "live with it" factor in a recession. Apparently, a lot of people decided to slap some duct tape on the damaged "dog toy" and wait for better times. To survive, Mainstreet and other furniture consignment stores have lowered prices. "Two years ago I priced a fine used sofa at 50 percent of the retail sale price," said Hall. "Now it's 30 percent of retail."
Used-furniture sellers have discovered that their prices have to be lower than new, even if the quality is far superior. If a family has a budget of $600 for a new sofa, they can easily find that at Ikea or Dock 86, the new furniture outlet in Little Canada owned by Hom.
"I may have Henredon and Drexel sofas, but I'm competing with Target and Pier 1," said Mary O'Neal, who owns a shop in Excelsior. Many buyers are looking only at price. "They don't make a distinction between a $500 secondhand sofa from Century that was originally $3,000 and a new $500 sofa at Ikea," said O'Neal.
Having figured out the pricing, the secondhand furniture business is looking up. Many secondhand furniture retailers are eking out small single-digit sales increases in an industry in decline. Sales at new-furniture retailers were down 8 percent last year, according to Furniture Today, an industry publication.
Despite the recession, three local renegades opened furniture consignment stores in the past year: Kay Frandsen's Wabi Sabi Shop in Plymouth, Kendra Anderson's Movables in northeast Minneapolis and Ann Byers' second location of Bella Galleria in southwest Minneapolis. TurnStyle, the most ubiquitous consignment clothing store in the Twin Cities area, has added furniture departments at several stores and home-accent stores in Coon Rapids, Eden Prairie and Roseville. More are planned, said Greg Kennedy, vice president of store operations.
The new and surviving stores have made other changes to stay alive. Furniture must reflect current styles and be in impeccable condition -- no stains or obvious signs of wear. If there is a stain, the price should reflect it. Hall recently sold a $4,000 Pearson sofa with a faint but noticeable stain on the cushion for $350 to a person who appreciates the brand. Other modifications include accepting more home office furniture, websites with photos of featured and new merchandise and a "wish list" for shoppers who want to be called when a specific item comes in.
Generally, expect to pay $100 to $700 for most love seats and sofas, $50 to $400 for occasional chairs and $200 to $1,200 for dining room sets. Most shops also offer a nice selection of framed art and area rugs at very reasonable prices.