Vikings owners Zygi and Mark Wilf detonated the football side of the franchise Monday, firing two leaders who had been in their positions longer than most of their NFL counterparts: General Manager Rick Spielman and head coach Mike Zimmer.
That power couple, together since 2014, got the team to within one game of the Minneapolis Super Bowl four years ago, but have mostly sputtered and stalled since. The Vikings finished this season with an 8-9 record and out of the playoffs, the third time in four seasons they've watched January's big drama from home, and the Wilfs had seen enough.
The franchise's 62nd season will kick off in September. Between now and then, more big changes could reshape one of the state's most recognizable brands, all in pursuit of finally winning that elusive Lombardi Trophy awarded to Super Bowl winners.
"Listen, the results speak for themselves," Mark Wilf said. "We're not satisfied. It's not where we want to be. But again, we have an excellent organization. We have great, great components of a roster here to build on. I think any coach and GM knows there's something to build off here.
"We're really committed as owners to providing the resources to make sure we can keep competing year in and year out at the highest levels and try to get championships."
The Wilfs will hire a general manager first, then a head coach. They'll conduct both processes without the help of a search firm.
Zimmer, 65, finished his eight years in Minnesota with a 72-56-1 record, ranking third in team history in wins, games coached (129) and winning percentage (.562). He was the seventh-longest tenured head coach in the NFL; all six who have been in their jobs longer than Zimmer have won Super Bowls.
"I have given my heart and soul to this organization and to the players," Zimmer said in a statement. "I have had outstanding assistant coaches who have worked tirelessly. I'm sorry we didn't get it done.